Sarah is responsible for running Pi Labs' brand and marketing strategy. She focuses on building out Pi Labs’ own business growth activities while also providing brand and marketing support to Pi Labs’ portfolio companies.

Before joining Pi Labs, Sarah spent three years as Head of Event Marketing at SaaStock, where she strategised, built and delivered large-scale conferences for founders & investors across the global B2B SaaS ecosystem.

Sarah kickstarted her marketing career in Qatar, where she led the marketing and communication initiatives for an international school. Since then, she has gained experience on the agency side at RMP Enterprise, supporting companies such as PwC and Siemens to attract the best early talent through creative digital and event-based campaigns. She has also supported growth in-house, developing the overall marketing strategy for tech consultancy YourShortlist.

Sarah grew up in South Africa and holds a BA in Communications from the University of South Africa.